Monday, July 13, 2009

SEO = voodoo

And Google = the Devil/an autocracy/inherently evil

Some anonymous donkey with an obvious anti-Google agenda wrote an open letter to TechCrunch about how Google hates him, and needs to be regulated. It's a fundamentally flawed opinion however, because Mr. Anonymous seems to believe that Search is a Marketing tool. Not a discovery tool.

One of his many complaints seems to be that paid search results are based not solely on PPC bid, but also on click through rate. But, um...shouldn't relevance to the customer be part of the equation? Just because your company is willing to spend $35 to elevate your ad for the "Sham-WOW!" to me doesn't mean I want to see it. He even seems to argue that Google should be required to document for him exactly how he can get his ad to appear (organically and paid search) in the top 3. Which would render Google completely irrelevant to the consumer. Unless the consumer wants to see a "Sham-WOW!" ad everytime he searches.

Mr. Anonymous has a bit of an inflated sense of his own importance. And frankly, that of search in general.

His claim that "search is the dominant methodology for consumers to find what they are looking for" rings absolutely inacurate. Even if you shrink the playing field to just the is just one of many tools. Consumers use Yelp, for example, to find restaurants. Or Tripadvisor to find hotels. Or Travelocity/Orbitz/Kayak for airfare.

He also goes as far as to imply that Google cares SO much about him, that his search results might suffer if they were to find out that he's also engaged with Yahoo and Bing.

I get his frustration. SEM is WILDLY inconsistent. There seems to be little pattern to results for similar terms on Google, Bing and Yahoo. Or even the same term, on the same Search Provider, over different days.

I also like his attempt to make a case that small businesses aren't capable of promoting themselves without the services of an agency. Maybe that's his whole point. Maybe's he the Biz Dev Manager for a SEM company. Otherwise, he's just nuts.

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