And it works.
Dictionary.com is one of those websites that I go to out of habit, even though better options exist. Options that haven't sold their soul for advertising dollars (ahem...ESPN) to the point that they embrace pop-up ads. Thank god they haven't figured out a way to make video relevant on their site. (see previous post on how much I hate pre-roll ads here)
Imagine my surprise when I went to Dictionary.com today and saw that their entire homepage has been turned into a Toyota Prius Ad, and to great effect. I can't even remember what it looked like before, because all I've ever paid attention to was the search bar. Now I want a Prius.
How long before Bing follows suit, and turns your vacation photo backgrounds into full page ads?