#1 - Juno was a wildly popular (and cutting edge) movie, which had specific appeal to that uber-coveted 18-49 male demographic.
#2 - Someone at Comcast's ad agency (Goodby Silverstein & Partners) saw it...and bought the soundtrack.
#3 - That fella hired a band to make a series of songs about Comcast's amazing spectrum of services in the exact same vein as The Moldy Peaches 'anyone else but you'. And I do mean EXACT.
The unfortunate part of this is that Goodby Silverstein & Partners did a really good job with the messaging and creative on these spots. They're actually fairly arresting. The supporting micro-site is even more compelling (and impressively robust). Just a shame that there's no one in their building with an equal amount of musical creativity.
In related news (ok...probably not) the giant head behind the curtain over at www.comcastmustdie.com seems to have given up his quest to destroy Comcast. Must be a Juno fan.
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He had her kneel upright , raising her arms and arching back, with interlocking fingers clasped behind her head, so that she presented her magnificent breasts, the firm curves jutting out as if seeking his approval. The mans delighted eyes traveled from her furry vulva, dimly visible under the tautly stretched nylon that molded her underarch, up to those newly revealed breasts, to linger there, enjoying the way the generous swells, once released wobbled slightly as they fell into place, then hung pendulously rich, fully curved, naked tits, with thick, wide nipples that angled down and pointed outward from the center.